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Aychuta Samanta’s KISS: Mainstreaming Marginalized Communities through Education
Abstract
In 2013, Achyuta Samanta, a noted educationist and social entrepreneur, was busy refining his plans to expand the operations of one of the much-acclaimed institutions he had founded in 1993, the Kalinga Institute of Social Sciences (KISS), beyond Odisha to other parts of the country. Samanta was touched by the plight of the tribal population in Odisha as this group remained marginalized despite the Indian government having constitutional safeguards and welfare schemes for them. The tribals often did not have access to even basic rights such as education, and this left them open to exploitation. |
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Issues
The case is structured to achieve the following teaching objectives:
- To understand and explore ways in which a social entrepreneur can build a sustainable business in developing and emerging markets -- especially with respect to serving the BoP population -- while addressing some of the most pressing issues confronting the global community;
- To study the initiatives adopted by KISS for the mainstreaming of the marginalized tribal communities through holistic education.
- To critically analyze the model adopted by KISS for the uplift of the marginalized Bottom of the Pyramid (BoP) population;
- Discuss and debate whether the model is replicable and scalable;
- Explore ways in which the KISS model can be scaled up.
| Contents |
| Introduction |
| Magnitude Of The Problem |
| Early Struggle |
| Building Institutions |
| The Biggest Residential Tribal Institute In The World Education |
| Funding Kiss |
| Initial Results |
| Looking Ahead |
| Exhibit |
Keywords
Social entrepreneurship; Inclusive business model; Hybrid business models; Social innovation; Bottom-of-the-Pyramid; Sustainability; Double/triple bottom line; Corporate social responsibility; Strategic philanthropy; Community development; Mainstreaming marginalized communities; Tribal empowerment; Education; Vocational Training; Scaling up
